In 2024, the global sexy lingerie market is expected to reach US$21.94 billion, and is expected to increase to US$30.39 billion by 2029, with a compound annual growth rate of 9.2%.
Among them, the North American market continues to maintain its leading position, and the European market is expected to experience strong growth before 2030.
This growth is mainly driven by an open sexual culture and rising consumer disposable income. Consumer demand for personalized and fashionable sexy lingerie continues to increase, driving the diversified development of the market. Design styles range from romantic, sexy, and cute to alternative and mysterious, meeting the personalized needs of different consumers.
Technological innovation is also driving industrial upgrading. The application of new technologies such as virtual reality (VR) and augmented reality (AR) has brought consumers a new shopping experience.
To sum up, the sexy underwear market has made significant progress in terms of design diversity, technological innovation and market size. With the further opening up of customer concepts and the continuous advancement of technology, the erotic underwear market is expected to usher in a more prosperous development prospect.
